We are proud of our spirit of innovation and to have introduced many firsts: locally, regionally and internationally.
As a company of firsts, innovating & pioneering are part of our DNA and we are proud to continue setting the path. Throughout our 60+ years of history, our market-leading position continues to be earned by consistently delivering on promises and many “firsts”:
 | First importer of aftermarket automotive batteries to Qatar |
 | First importer of aftermarket automotive paints to Qatar |
 | First importer of automotive equipment to Qatar |
 | First importer of Harley-Davidson® motorcycles to Qatar |
 | First heat exchanger manufacturing facility in Qatar |
 | First Qatari company on the Internet |
 | First and largest woodworking equipment showroom in Qatar |
 | First dedicated garage equipment showroom in the Middle East |
 | First evaporative cooler sold and serviced in Qatar |
 | First industrial service center to use SMS to customers in Qatar |
 | First modern industrial service center in Qatar |
 | First online industrial job order tracking service in the World |
 | First Qatari industrial firm to be member of the UN Global Compact |
 | First Company in its class to self-embed RFID tags into its offerings |
 | First manufacturer of AHU & FCU in Qatar |
 | First established Qatari business to successfully migrate to Cloud (IaaS) |
 | First Qatari company in history to earn Eurovent Certification |
 | One of the first private businesses in the region to commit to the SDGs |
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