Innovation

As a company in continuous evolution, we are proud of our pioneering spirit and to have introduced many firsts: locally, regionally and internationally.

Innovation is part of our DNA and throughout our 67 years of history, our market-leading position continues to be earned by consistently setting new standards and delivering on promises.

18
Country firsts

4
Regional firsts

2
Global firsts

	First importer of aftermarket automotive batteries to Qatar
	First importer of aftermarket automotive paints to Qatar
	First importer of automotive equipment to Qatar
	First importer of Harley-Davidson® motorcycles to Qatar
	First heat exchanger manufacturing facility in Qatar
	First Qatari company on the Internet
	First and largest woodworking equipment showroom in Qatar
	First dedicated garage equipment showroom in the Middle East
	First evaporative cooler sold and serviced in Qatar
	First industrial service center to use SMS to customers in Qatar
	First modern industrial service center in Qatar
	First online industrial job order tracking service in the World
	First Qatari company to be member of the UN Global Compact
	First Company in its class to self-embed RFID tags into its offerings
	First manufacturer of AHU & FCU in Qatar
	First established Qatari business to successfully migrate to Cloud (IaaS)
	First Qatari company in history to earn Eurovent Certification
	One of the first private businesses in the region to commit to the SDGs
	The first industrial company in the region to develop advanced mobile apps
	First In-App Repair Tracker for Tools in the world
	First Loyalty Rewards Program for Industrial Solutions in the region
	First E-Commerce Site for Industrial Solutions in Qatar
	First Qatari company in history to earn AHRI Certification
	First Qatari industrial company utilizing Whatsapp Business for service transactions
	First Qatari industrial company accepting Apple Pay online & offline