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We are proud of our spirit of innovation and to have introduced many firsts: locally, regionally and internationally.

As a company of firsts, innovating & pioneering are part of our DNA and we are proud to continue setting the path. Throughout our 60+ years of history, our market-leading position continues to be earned by consistently delivering on promises and many “firsts”:


First importer of aftermarket automotive batteries to Qatar
Automotive SolutionsFirst importer of aftermarket automotive paints to Qatar
Automotive SolutionsFirst importer of automotive equipment to Qatar
First importer of Harley-Davidson® motorcycles to Qatar
NRF - National Radiator Factory - QatarFirst heat exchanger manufacturing facility in Qatar
First Qatari company on the Internet
First and largest woodworking equipment showroom in Qatar
First dedicated garage equipment showroom in the Middle East
First evaporative cooler sold and serviced in Qatar
First industrial service center to use SMS to customers in Qatar
First modern industrial service center in Qatar
First online industrial job order tracking service in the World
United Nations Global CompactFirst Qatari industrial firm to be member of the UN Global Compact
rfidFirst Company in its class to self-embed RFID tags into its offerings
ahuFirst manufacturer of AHU & FCU in Qatar
First established Qatari business to successfully migrate to Cloud (IaaS)
First Qatari company in history to earn Eurovent Certification
One of the first private businesses in the region to commit to the SDGs


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