Innovation
As a company in continuous evolution, we are proud of our pioneering spirit and to have introduced many firsts: locally, regionally and internationally.
Innovation is part of our DNA 
and throughout our 67 years of history, our market-leading position continues to be earned by consistently setting new standards and delivering on promises.
19
Country firsts
4
Regional firsts
2
Global firsts
 | First importer of aftermarket automotive batteries to Qatar |
 | First importer of aftermarket automotive paints to Qatar |
 | First importer of automotive equipment to Qatar |
 | First importer of Harley-Davidson® motorcycles to Qatar |
 | First heat exchanger manufacturing facility in Qatar |
 | First Qatari company on the Internet |
 | First and largest woodworking equipment showroom in Qatar |
 | First dedicated garage equipment showroom in the Middle East |
 | First evaporative cooler sold and serviced in Qatar |
 | First industrial service center to use SMS to customers in Qatar |
 | First modern industrial service center in Qatar |
 | First online industrial job order tracking service in the World |
 | First Qatari company to be member of the UN Global Compact |
 | Assisted in the development of robotic camel jockeys |
 | First Company in its class to self-embed RFID tags into its offerings |
 | First manufacturer of AHU & FCU in Qatar |
 | First established Qatari business to successfully migrate to Cloud (IaaS) |
 | First Qatari company in history to earn Eurovent Certification |
 | One of the first private businesses in the region to commit to the SDGs |
 | The first industrial company in the region to develop advanced mobile apps |
 | First In-App Repair Tracker for Tools in the world |
 | First Loyalty Rewards Program for Industrial Solutions in the region |
 | First E-Commerce Site for Industrial Solutions in Qatar |
 | First Qatari company in history to earn AHRI Certification |
 | First Qatari industrial company utilizing Whatsapp Business for service transactions |
 | First Qatari industrial company accepting Apple Pay online & offline |
 | First Qatari industrial company accepting Google Pay online & offline |
View our Awards & Certifications
Check some of Our Testimonials
View our Quality Standards
Learn about Our Heritage
Stay up to date with our Latest News
